BodiFlex
05/2023 Made by Figma
Design Challenge
Due to their busy work and life, clients are often unable to stick to their exercise habits and the lack of exercise coupled with a lifestyle of high calorie diets leads to them being overweight, which makes some of them feel anxious, inferior and can affect their physical health. They want to make a change, but they lack not only the time and self-control, but also the expertise to specify a long-term executable fitness plan. Therefore, I designed a fitness app with the main aim of helping users to change their habits over time by assisting in the creation of schedules and diet lists, and ultimately to control their weight and gain a healthier life style.
Solution
After determining the general design direction, I first conducted some visual research, not just to determine the style and color scheme I wanted to use in the app. It is also aimed at analyzing potential competitors in the market, namely widely used fitness, recipe, and schedule planning applications. Afterwards, I conducted some surveys with the target audience, created a persona and corresponding journal map based on the collected data, visualized the process, and focused on analyzing pain points and the shortcomings of current applications in the market. So as to carry out subsequent design more effectively and better meet the needs of clients.
Final result
After testing, this program can help customers effectively establish a longterm, sustainable exercise plan. Compared to the absence of App assistance, the proportion of users achieving exercise goals has significantly increased. In subsequent interviews and feedback received, the more popular feature compared to fitness knowledge is calorie analysis and planning of food. More users believe that the impact and experience of diet are more intuitive than exercise. By simultaneously influencing exercise and diet, this app effectively helps users achieve their established weight loss goals and achieve a healthier lifestyle compared to before.
